Using empathy, curiosity, creativity and fun to problem solve, inspire others and make memorable product experiences.

Erin currently serves as a Senior Manager of Product Design for Carmax, the nation’s largest retailer of used cars with more than 200 stores nationwide. Her core focus area has been to manage all design efforts for customer facing finance experiences across CarMax.com and the CarMax native app. She has also lead all redesign efforts for the CarMax Auto Finance website, which serves over 1.2 million customers.

Prior to Carmax, Erin led award winning design efforts for brands such as Capital One, Dominion Energy, Swedish Match, Barnes & Noble College Booksellers, Snagajob and Teenage Mutant Ninja Turtles (see partial client list below). She is a graduate of the Communication Arts & Design Program at Virginia Commonwealth University, where she taught several design courses as an adjunct faculty member and continues to guest lecture there today.

Driven by her passion for community service, Erin has contributed as an educator, board member, and volunteer across numerous organizations—from the Virginia Museum of Fine Arts and Virginia Commonwealth University to FeedMore, Freedom House of Greater Richmond, Junior Achievement, and Sports Backers.

View Erin’s Linkedin profile.

Partial Client List

Air New Zealand
Altria
American Heart Association
Amtrak
Avocados of Mexico
Barnes & Noble College Booksellers
Big Brothers Big Sisters of America
Bissell
Blue Cross Blue Shield 
Bridgestone Tires
Capital One
CarMax
Children's Hospital of Richmond at VCU
Dominion Energy
Firestone
Longwood University 
Mirage Studios
Mitsubishi
Penguin Publishing Group
Prosciutto di Parma
Sauer Brands, Inc.
Swedish Match
Teenage Mutant Ninja Turtles
The Nature Conservancy
US Highbush Blueberry Council
Virginia Commonwealth University
Virginia Community College System

Areas of Expertise

Corporate Strategy & Product Vision
Product Design & Discovery
Creative Direction
People Management
Employee Development
Personas & User Stories
AI Wireframing & Prototyping
Digital Illustration
DesignOps
Workshop Facilitation
Education & Lecturing

Technical Skills

Figma
Adobe Creative Suite
AI: Claude, Copilot, ChatGPT
UserTesting.com
Optimal Workshop
Fullstory
Azure DevOps Boards
Miro
Basic HTML, CSS